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Jul
20
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On July 7 I posted a question on LinkedIn. Several of the people who responded asked to be updated about what happened next.
First let me be clear that I didn’t know exactly what I was doing. I had just finished reading Shama Hyder’s e-book, “The Zen Of Social Media Marketing”, where she recommended using the question function on LinkedIn to get help when you need it. I needed it.
I didn’t know that LinkedIn doesn’t allow polls and I didn’t know that LinkedIn does allow you to send direct questions to up to 200 people in your network. I only have 166 direct contacts and ended up sending the question to all of them. I received a total of 25 responses — 20 of them within the first 24 hours.
I consider that a phenomenal response and I was delighted with how generously so many people shared thoughtful answers.
Here’s the question:
"Choosing a title for a white paper for my Twitter followers. Which title would you be more likely to download? "Would you rather [1.let others walk all over you] or [2. get screwed] than risk looking stupid or being rejected?"
I’ve written a white paper about the costs of avoiding confrontations in communication and the need to develop skills for choosing and managing those confrontations. I intend to offer it as a giveaway on the landing page I list on my Twitter profile. http://twitter.com/LaurieWeiss
I would also welcome ideas for a shorter title."
Many of the responses were a variation of "it depends" with a lot of very thoughtful things to consider. The six responses that were "simply use option 2" (get screwed) all came from successful Internet marketers. The 11 people who voted for option 1 (walk all over you) came mostly from the coaching, consulting and therapy worlds.
Several people suggested that I go with a more positive or affirmative title.
Lots of people suggested variations and several pointed out that my proposed titles did not contain search engine friendly keywords. Another compelling consideration was whether I was aiming my message at a male or female audience. The information I have is that my audience is about two thirds female.
So I have titled the document: "Hate Confrontation? Would You Rather Get Treated Like A Doormat Than Risk Looking Stupid Or Being Rejected?"
If you would like a copy of the special report, you can access it at http://www.LaurieWeiss.com
Many thanks to all of you who helped me clarify my thinking and providing new options.
